Final Project - CNM

I realised I haven't blogged about our NUS and CNM promotional videos!

For the CNM video, we interviewed Mr Mustaffa Ehsan and his friend from Ogilvy PR. This was the very first time I experienced true outdoor filming, carrying the camera and tripod around. However, we noticed that the interview often strays off the topic of CNM and this resulted in alot of footages being not very useful for our project. Moreover, the entire interview was about 19min long, and no one would want to watch such a long interview video right?

So what do we do with 19min of interview footage? We sift out the goodies and use his face but not the entire interview.

We finally brainstormed an idea for our CNM video, which was to depict the progression of media over the past ten years, just like how the CNM Programme has developed and evolved with the times and educated students in this area. So the video goes like this: We first show how an interview would be covered by the media in old media formats like radio, newspaper, magazine. Then we move on to new media formats like the computer and social networking via the Internet. Basically, we are trying to present the evolution of communications to the mass audience.

We used static images to combine with the video footage, clearly showing how new media students work in NUS, another aspect which we hope shows through in the video.